International Management and Marketing
Management și Marketing Internațional
Master’s Program · Faculty of Management · Bucharest University of Economic Studies
Shaping tomorrow’s leaders of international business. An interdisciplinary MBA-type program training professionals capable of managing organizations in a complex and dynamic global environment.
120
ECTS Credits
2
Years of Study
21
Courses
4
Thematic Modules
What Makes Us Different
🎯 Interdisciplinary Curriculum
Our curriculum brings together faculty from multiple ASE departments, providing a comprehensive view of international business — from management and marketing to finance, accounting, and international economic relations.
💡 Innovative Teaching Methods
Real-world case studies, business simulations, hands-on projects, and direct interaction with industry professionals. Learning is based on experience, not just theory.
🌍 Language Skills
Three semesters of business English, preparing graduates to operate effectively in the international environment. English becomes a tool, not just a subject.
🏢 Practical Experience
An integrated internship program allowing students to apply knowledge in real international business contexts while building a valuable professional network.
Modular Structure
Module 1 · Year 1, Sem. 1
The International Business Environment
Globalization context, world economy, European Union fundamentals, and communication in international business.
Module 2 · Year 1, Sem. 2
Functions of the International Firm
Strategy, accounting, financing, human resources, and entrepreneurial management in international context.
Module 3 · Year 2, Sem. 1
International Management and Marketing
Project management, international marketing, market research, and ethics of international business.
Module 4 · Year 2, Sem. 2
Simulation and Dissertation
Management simulation, research methodology, internship, and dissertation preparation.
Ready to Take the Next Step?
Join a program that has trained generations of professionals in international management and marketing. Regardless of your bachelor’s field, this program prepares you for a successful career in the global business environment.