About the Program
General Overview
The “International Management and Marketing” (IMM) master program is designed in response to current economic needs, where firm internationalization is an essential condition for ensuring high competitiveness. Its main objective is to train specialists prepared for an increasingly internationalized and globalized economy.
Regardless of the bachelor’s field, this program addresses all higher education graduates who are involved or wish to become involved in companies and organizations with international activity. Its MBA-type structure provides in-depth specialization in international management and marketing.
Mission, Vision, Values
🎯 Our Mission
Training specialists with advanced competences in international management and marketing, capable of contributing to organizational development and competitiveness in global markets. The program integrates the latest theoretical knowledge with international business practice.
🔭 Our Vision
To become a nationally recognized reference program for training professionals in international business management, known for educational quality, curriculum relevance, and graduate success in the global job market.
⭐ Our Values
Academic excellence — high standards in teaching and research.
Integrity — ethics and transparency in all activities.
Innovation — modern teaching methods and up-to-date content.
International openness — global perspective on business.
Objectives and Competencies
Professional Competencies Acquired
Upon completing the master program, graduates will be able to:
✅ Develop and implement firm internationalization strategies
✅ Manage marketing and management operations in foreign markets
✅ Analyze the international business environment and identify opportunities
✅ Lead complex international projects
✅ Conduct scientifically grounded international marketing research
✅ Manage human resources in multinational and multicultural contexts
✅ Communicate effectively in English in business contexts
✅ Apply ethical principles in international business decisions
Career Opportunities
IMM graduates can pursue positions such as: international project manager, international marketing specialist, international business consultant, export-import manager, foreign market analyst, international relations officer, or global entrepreneur.
Program Leadership
Prof. univ. dr. Luminița Nicolescu
Program Coordinator
Department of International Economic Relations
Lect. univ. dr. Florin Anghel
Program Secretary
Department of Management